Single cup brewers, like the Keurig brewer, have made a huge
impact on the coffee industry over the last few years. One of the hottest Christmas gifts
since Tickle-Me-Elmo, it seems like everyone and their grandma has one. And you’d be right. According to the National Coffee
Association’s 2014 National Coffee Drinking Trends report, 29% of coffee
drinking participates used a single cup brewer to get their daily caffeine
fix. That figure is up 9
percentage points over last year.
Of those who use single cup brewers, 40% have owned their system for a
year or less, showing how fast the movement is growing.
Why is everyone so in love with these machines? The recent study asked that
question. The most popular answer
was that single cup machines make a better tasting cup of coffee. Well we aren’t going to argue with you there. Gone are the days of fighting
over weak vs. strong coffee. The
Keurig brewers Hav-A-Cup at home sell, make a mean cup of coffee, and the
flexibility to brew different sizes means that you and your family members can
get the exact cup of coffee you each prefer. Plus the endless selection of cheap K Cups that Hav-A-Cup
offers means there’s no fighting over brand or flavor either.
The second most popular reason why coffee drinkers preferred
their single serve brewer was that they had heard positive comments from their
friends and family about the brewers.
Again, we won’t argue with you there either. The best advertising is word of mouth and single cup brewers
definitely have that going for them.
Half the reason why everyone and their grandmother
has a Keurig is because someone bought them one for a holiday. We strongly approve of this trend!
The third most popular reason for choosing a single cup
brewer was the ease of use, and truly it can’t be beat. No more measuring out coffee that
inevitably gets spilled on the counter top. No more forgetting to set the timer on the coffee pot the
night before. And don’t remind us
of the time we were half asleep and forgot to put the top on the coffee grinder
before we turned it on. So, again,
we can’t argue with folks.
But what about you?
What are your top three reasons you love your Keurig brewer?